EMEA COLLEGE

Profile

Dr.AMLA K .K

Assistant Professor (On Contract)

PG Department of Commerce

EXPERIENCES

ASSISTANT PROFESSOR
EMEA
EMEA COLLEGE ,KONDOTTY
01-06-2015 - Present
​ EDUCATION
Qualification Institution Year Specialization
Ph.D Bharathidasan July, 2025 Commerce
Post Graduate UNIVERSITY OF CALICUT July, 2009 MASTER OF COMMERCE
Graduate UNIVERSITY OF CALICUT April, 2007 BACHELOR OF COMMERCE
B.Ed UNIVERSITY OF CALICUT October, 2010 COMMERCE
Exams Qualified Year
NET December, 2018
Exams Qualified Year
SET January, 2016

  1. “Micro Celebrities as Influencers by self-Presentation on Social Media Online: Gaining Consumer Equi

    Organized By CSIBR Kolhapur

  2. A National Seminar presented on the topic titled “Influence of Institutional Factors and Social fact

    Organized By ARIGNAR ANNA GOVT ARTS AND SCIENCE,KARAIKAL

  3. “A Study on the Impact of Fin-tech on Banking Industry”.

    Organized By GOVT ARTS AND SCIENCE COLLEGE,KONDOTTY

  4. “Impact of Financial Literacy on Women Empowerment”.

    Organized By PG DEPARTMENT OF COMMERCE &ED CLUB ,EMEA COLLEGE,KONDOTTI

  5. “Impact of Consumer Endorser on the Purchase and Attitude”.

    Organized By Jamal Mohamed college

  6. CONSUMER PERCEPTION TOWARDS CELEBRITY ENDORSEMENT WITH REFERENCE TO FMCG PRODUCTS MALAPPURAM DISTRIC

    Organized By JAMAL MOHAMED COLLEGE

  7. BLOCK CHAIN INNOVATION IN TRADE AND FINANCE

    Organized By EMEA

  8. DETERMINANTS OF INVESTMENT DECISION AMONG MILLENNIALS IN KERALA

    Organized By EMEA

  • Micro Celebrities as Influencers by self-Presentation on Social Media Online: Gaining Consumer Equilibrium.

    Publisher:- Amla.kk and Dr.A.Khaleelur Rahman

    Date:- 01-01-2024

    Volume:- Vol.14(4)

    ISSN NO:- ISSN:0974-763X.(UGC-CARE Listed).

  • Reviews and Rating Posted by Non- Celebrity Endorsers Regarding Health Insurance: Enhancing Brand Credibility,

    Publisher:- Amla.KK and Dr. A.Khaleelur Rahman

    Date:- 01-01-2023

    Volume:- Vol.37(437)

    ISSN NO:- ISSN 0970-7247.

  • Consumer Attitude and Perception Towards Celebrity Endorsed products-An Empirical Analysis in Southern India.

    Publisher:- Amla KK and Dr. A.Khaleelur Rahman

    Date:- 01-01-2021

    Volume:- Vol 11(6).

    ISSN NO:- ISSN: 2146-0353,

  • A Comparative Study of Celebrity and Non-Celebrity Endorsements on the Buying Behaviour of consumers in Malappuram kerala.

    Publisher:- Amla KK and Dr. A.Khaleelur Rahman

    Date:- 01-01-2021

    Volume:- Vol 11(7).

    ISSN NO:- ISSN: 2146-0353

  • Consumer Perception towards Celebrity Endorsement with Reference to FMCG Products in Malappuram District,Kerala.

    Publisher:- Amla KK and Dr. A.Khaleelur Rahman

    Date:- 01-01-2021

    Volume:- Vol XCII-XXXIV

    ISSN NO:- ISSN 0022-3301

  • Consumer Perception towards the Attributes of Celebrity Endorsement-An Empirical Analysis in Malappuram District,Kerala.

    Publisher:- Amla KK and Dr. A.Khaleelur Rahman

    Date:- 01-01-2021

    Volume:- Vol 30

    ISSN NO:- ISSN:1661-5719

  • Impact of Source Credibility Elements of Consumer Endorser on Consumers Attitude and Purchasing Patterns .

    Publisher:- Amla KK

    Date:- 01-01-2018

    Volume:- Vol.3(9)

    ISSN NO:- e-ISSN:2455-3085